QuellTx is a forward-facing medical company focused on innovative therapeutic solutions. In 2022, I participated in a design challenge to reimagine the brand’s identity in a way that better captured its vision of trust, precision, and innovation. This self-initiated passion project was an opportunity to explore how branding can elevate the perception of a company operating in a high-stakes, science-driven field.
The redesigned logo features a modern, rounded typeface paired with a sleek, stylized “Q” icon that conveys a sense of clarity and trust. The clean lines and balanced composition reflect both the scientific rigor and the human-centered mission of the brand. I opted for a monochromatic palette with soft gradients to evoke a sense of calm professionalism a nod to both clinical precision and emotional reassurance.
To bring the new identity to life, I created a series of brand applications and mockups, including professional stationery, branded lab coats, and large-scale signage for building exteriors. The mockup displayed above showcases how the logo translates into real-world corporate architecture assertive yet approachable. Each touchpoint was carefully designed to maintain consistency and reinforce QuellTx’s values across every visual element.