Peralo is the personal brand of a YouTuber who creates daily content on pop culture and current events. The goal was to craft a visual identity that felt minimalist yet bold something that could stand out in fast-moving digital spaces while remaining timeless and clean. From typography to color palette, every element was designed to reflect the creator’s confident, no-fluff style.
To bring the brand to life beyond the screen, we explored how the logo would work across various touchpoints. From sleek business cards to bold shirt prints, the identity was designed to hold its own across different materials and formats without losing its minimal elegance.
The client was especially interested in turning the brand into merch. With this in mind, we created mockups for sweatshirts, T-shirts, and other wearables. The goal was to ensure the logo felt wearable—eye-catching enough to make a statement but subtle enough for everyday use.