This project was all about bringing “Lovely” to life – a fresh, fictional makeup brand focusing on all things lips! Think yummy lipsticks, glosses, oils, and creams. The main goal? To cook up a brand that’s as fun and charming as its name, making sure everyone’s lips get to feel (and look!) “oh-so-lovely.” It was a blast dreaming up this brand from scratch and giving it a look and feel that just makes you smile.
Designing “Lovely” was like playing with the best kind of mood board. The logo has this cool, slightly vintage vibe with a friendly serif font – stylish but not stuffy. And the colors? A super fun mix of rosy pinks, a pop of sunny orange, a cool olive green, and a dash of bold red. It’s all about looking cheerful and inviting! We threw in some cute repeating lip patterns too, because, why not? It totally screams “lip care” and adds a playful touch.
To show off what “Lovely” is all about, we mocked up some cool stuff. Imagine the lip care tubes and pots decked out in those fun colors and the cute logo – instant eye-catchers! The brand guide shows how it all hangs together, perfect for jazzing up social media (think “Say hello to adorable lips” posts) or a cute website. The whole idea was to make “Lovely” a brand that jumps off the shelf and gets people excited about pampering their lips.