VOOR was a brand identity project I created in 2022 for a luxury sunglasses brand as part of a design competition. This passion project was all about capturing the essence of premium eyewear through clean, impactful visuals. The brief focused on timeless elegance and modern luxury, targeting customers who appreciate quality craftsmanship and sophisticated design.
My design approach kept things clean and bold. The wordmark uses strong, geometric typography that feels both modern and timeless exactly what you want for premium sunglasses. I played with the negative space in the double “O” to create visual interest while keeping it readable everywhere. The “ESTD 2022” detail adds that authentic heritage feel, and I stuck to a minimal color palette of mainly black and white with subtle accents.
I brought the brand to life through various mockups that show how it would work in the real world. The product shots highlight the sunglasses against clean, luxurious backgrounds that reinforce the premium feel. I also created retail mockups showing how the brand would look on shelves and in high-end stores. The lifestyle shots with models wearing the sunglasses really capture the aspirational side of the brand, showing how IVOOR fits into a sophisticated lifestyle.